|10th Mar 2014✧19:5067 notes|
Curled up in blankets as outside gets blanketed by snow, I start watching the-show-everyone-keeps-talking-about, House of Cards.
Of course I am intrigued by Frank and his power-driven partnership with Claire, the spotlight it puts on politics (even if it is dramatized, it is great to get Americans interested). But mostly, I found myself appreciating how Netflix has chosen to release the show in entire seasons. It’s so smart because it is in touch. Rather than sitting down to tune in according to the broadcast’s weekly schedule, people have evolved to watch TV shows on their own time and in binges. In packaging their original series in a way that allows for this behavior, Netflix acknowledges the way people consume what they produce. This seems so simple yet uncommon. It makes me wonder what other opportunities there are to further adapt to current behavior. Where else is the format behind user behavior?
|21st Feb 2014✧01:17233 notes|
|21st Feb 2014✧01:17212 notes|
|6th Feb 2014✧04:54106 notes|
|6th Feb 2014✧04:5246,708 notes|
|6th Feb 2014✧04:52293 notes|
So, I like to run outside. Even when it’s cold. Like
really polar-vortex cold. Some friends were giving me a hard time about this, questioning how I could possibly want to expose myself to such extremes. Defiant, I responded, ‘No, its great. Its like I am in a Nike commercial.’
As I was later pushing myself through the cold & snow, my justification surprised me. This, this challenging, ultimately self-motivated activity makes me feel like Nike? A brand? What’s more, this metaphor was immediately understood by my friends, they knew exactly the exhilaration I was describing, not because they have shared experiences but because thinking Nike means conjuring scenes of inspiring physicality, built over years of JUST DO IT. What compelling associations. Can everyone do that? Who is is right for? My first instinct was that it can only be brands with good products. Worthwhile products that produce worthwhile behaviors. Then I remember Coca-Cola, felt like a silly optimist and realized I was home from my run.
"Music has always been a matter of energy to me, a question of fuel. Sentimental people call it inspiration, but what they really mean is fuel. I have always needed fuel. I am a serious consumer. On some nights I still believe that a car with the gas needle on empty can run about fifty more miles if you have the right music very loud on the radio.
— Hunter S. Thompson"
|6th Jan 2014✧02:3529,493 notes|